ChannelCraft

Chart a course to every audience.

ChannelCraft writes your message for each channel, in your voice.

Built for small, mission-driven teams. Drop in your news, pick your channels, and read every draft side by side.

How it works

Onboard your voice and your audiences

Upload your brand guidelines, sample copy in your voice, your no-fly phrases, and who you want to reach on each channel.

Drop in your post idea

A talking point, a draft, a memo. Pick the channels you want to share it with.

Get a draft for every audience

ChannelCraft writes for each channel in its own lane, designed for the people there.

Revise, remix, and tell it what works

Not there yet? Redo any lane without touching the others. Each new version lands to the right of the last, so you can always go back.

The problem

You know every audience needs its own message. You also have two people thinking about comms and seven channels.

You wrote the web copy. Now you rewrite it for LinkedIn, cut it down for Threads, caption it for Instagram, and make it sound less like a press release for the print newsletter. Or you paste it into a general AI tool and get something nobody wants to read.

ChannelCraft does the rewrite, keeps your voice, and puts every channel in view at once.

Not a resize

Your message, written for each channel it needs to navigate.

Same idea. Written for the audience it needs to move.

LinkedIn
Specific enough that someone can share it and still look careful.
Instagram
Concrete and short. Written to be saved, not announced.
Facebook
Plain enough for a Group. Less institutional than the LinkedIn version.
X
One idea, with a seam for a reply. No link in the post.
Threads
A thoughtful note to someone in the field. Not a pitch.
Email newsletter
Subject line first. One idea, then one link. Written to be finished on a phone.
Print newsletter
A piece they can hold and finish. The headline does the work a feed would have done.
Annual appeal
One letter, one story, one ask. Not a newsletter with a donate button.
Card
A front line and a short inside. Something a person could have written.

Channel rules live in an editable table, so they get updated as platforms change instead of waiting on a software release.

The canvas

Every channel in view at once.

ChannelCraft lays out the course of your message on one canvas, with a lane for each channel. Read the drafts side by side, then refine one lane at a time. The evolution of every draft stays in its lane, so you can see where it started, where it’s heading, and tack back to any earlier try. You spend your time choosing, not scrolling back through a long chat.

Example

Source

Most of the work is not the announcement. It is the week after, when the people who have to live with the decision are still looking for a sentence they can use.

LinkedIn
The week after is the work. If your audience has to translate you before they can share you, the draft is not done.
Threads
We do not need a louder story. We need a sentence someone can actually use on Thursday.
X
If they have to translate you in their head before they can share you, it is not finished.

Why small, purpose-driven teams use it

It sounds like you.: Drafts come from your real writing and your no-fly list, not a list of adjectives.
You are the editor.: ChannelCraft writes drafts. You decide what goes out.
It keeps up with the currents.: Each draft follows what its channel rewards right now, like replies on X and saves on Instagram. We update the rules as platforms change.
Built by comms people.: ChannelCraft comes from Sett & Sley, a strategy and storytelling practice for purpose-driven organizations.

Join the beta

Free for the first six months. Tell us what breaks.

We’re looking for small teams who write for more than one channel every week. You get the full product.

Join the beta

FAQ

Does it post for me?: No. ChannelCraft writes drafts. You copy them into LinkedIn, Instagram, Facebook, X, or Threads yourself.
Will it sound like us?: It works from the samples you give it. Five to fifteen real posts is enough to start. Better samples give better drafts.
What about images and video?: Not in v1. The beta is text only, but our roadmap includes content ideas and creation.